If so, here are some things you probably should know.
Question:
What does a florist do?Answer:
Anything and everything. The floral industry is probably one of the most misunderstood there is, on the surface viewed as fun, relaxing and easy. In actuality it is so much more. Florists are selling a perishable product. This product is often a phantom meaning; ordered over the phone, the customer doesn’t see what they are actually purchasing. They rely on the salesman’s suggestions and expertise.We also offer delivery as a service which, in most cases, is critical to the survival of the business. Many florists start out as delivery drivers. The success of many shops depends, in part, on the timely manner deliveries are made.
In short, we buy the product, clean and care for the product, sell the product, design and deliver the product.
Quite a process!
Q:
Why did you become a florist?
A:
Fate and passion. I was lead into the floral industry after working part time as a driver. Quickly realizing that I really liked what I was doing pretty much sealed my destiny.
Q:
What are the most important skills required of a florist?A:
That you have a knowledge of the industry. You have to enjoy working with people. Quality of communication is imperative in order to establish trust with your customer. Remember, many times they will not see what they are buying.Talent is an important ingredient. Although, talents may vary person to person developing them is what it is all about.
Q:
How does someone get a job in the floral industry?A:
Their best bet is to go to floral design school and be willing to start at the bottom. Even with schooling, it takes another year or two before you have a mid-level ability.
Q:
What is the salary range for a floral designer and a shop owner?A:
It can widely vary. Depends on what part of the country you are in and the volume of business you are doing. For owners I would guess the salary ranges from $50,000 to $75,000 for an average-size shop. For employees it depends on their productivity. I’d say $450.00 to $700.00 a week would be mid-range.
Q:
With online shopping does it benefit a florist to have a web site?A:
Absolutely! Especially if you are a speciality shop, such as weddings or other special events. A portfolio of your work is very beneficial. In person or on line.
Q:
What kind of hours will the floral industry require?A:
There are peak periods such as the holidays. If you are involved in a business that does a lot of weddings you will work on weekends. The slower times of the year are generally the typical 40 hour work week but demands can keep a designer at their work bench as much as 80 hours a week. Remember we must remain committed until the work is done.
Q:
When people have a need for flowers for a special occasion where do they go first?A:
A professional, retail florist. When it comes down to it what you are selling primarily is talent and service. The mass marketers have gobbled up the cash and carry part.